ADIDAS worldwide hoops

creative direction / graphic design / brand design

Basketball is more than just a game, it stands as a powerful testament to the unifying force of sports. Across continents, cultures, and diverse communities, the hardwood court becomes a common ground where people come together, transcending differences through a shared love for the sport. In the rhythmic bounce of the ball and the synchronized movement of players, a universal language emerges, one that speaks to the innate human desire for connection and camaraderie. The beauty of basketball lies not only in its athletic prowess but in its ability to break down barriers. Whether played in the bustling urban streets of Manhattan or the rural villages of Manilla, the sight of a basketball hoop evokes a sense of belonging. We don’t have to all speak the same language but it wont matter when we step onto the court.  Worldwide hoops is a celebration of Sport’s ability to brings people together no matter where we are in the world. No borders, no boundaries, just buckets.

Adidas Basketball wanted to stand behind this concept - Worldwide Hoops is a visual testament to this global connectivity. Through the graphic sportswear collection it invokes elevated and simple aesthetics, The design choices, carefully curated to capture the spirit of the game, go beyond geographical boundaries, emphasizing the common threads that weave through the diverse tapestry of global cultures.